Growth marketing
High-converting lead magnets
Content served to the right audience at the right time to drive discovery, demand, and referral
High-converting lead magnets
An effective growth strategy requires market expertise and creative experimentation. To turn leads into opportunities, we need an always-on nurture approach that appeals to target personas at their stage of the buyer journey. In short, you need breadth, and depth, and a lot of ingenuity.
Key result
10x
Achieved 26% on-page conversion rate, 10x the industry standard
68% of the buyer experience happens before contacting sales
That means two-thirds of your sales process is determined by the quality of the content your buyers find on their own. Additionally, the number #1 selling point for B2B buyers is insightful content - 51% relying on content for pre-purchase research.
Here is a sample of the breadth of content marketing collateral a brand must create to compete.
- Data-rich industry surveys
- Engaging e-books and lookbooks
- Quick checklists
- Whitepapers
- and more
